SMO (Social Media optimization)

SMO (Social Media Optimization) is the way to fetch traffics on websites from Social Media like Twitter, LinkedIn, Facebook, and Pinterest. Now a day’s SEO (Search Engine optimization) and SMO (Social Media optimization) become more important part of business strategy.

Everyone wants his business on top of the major search engine such as Google, Yahoo, Bing etc.

Social-Media-Marketing

Social Media Marketing

Social Media Marketing: Social media marketing (SMM) refers to the process of gaining traffic through social media websites; some top social media websites are given below;

  • Facebook
  • Google+
  • Twitter
  • Pinterest
  • Linkedin
  • Instagram

 Why does my company need social media?

Whether you can running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. They are interacting in social media with their friends, colleagues, and other brands in search of information, recommendations, and entertainment.

If your company is not around to answer then your competitor will be use social media for increase own business.  By using social website like Facebook, Google+, LinkedIn, and some other social sites you can increase own business and you can connect with new person for getting new ideas.

How can social be a springboard for success in other marketing channels?

Capturing your company’s voice and sharing it with the world through social media website will open up unique opportunities in all other websites of inbound marketing, including SEO, branding, public relations, sales, and more.

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Relationships

Some of the most successful SEOs/SMO and public relations professionals earn their popularity. To get the most out of social media, make the relationships you build with it your end goal. The relationships built with customers are the foundations upon which other aspects of your business can and will flourish.

Feedback

Information are often shared through social media website at associate quick pace, and users are more and more turning to social website to share info in present time. This info usually takes the shape of opinions, thus if you can listening for the proper cues from your audience, social media will become a useful supply of insights and feedback

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Also Read- Model View Controller (MVC) Pattern

MVP (Minimum Viable Product) Part- 1

Over the past few years, minimum viable product (MVP) have begun to evolve

What is MVP?

Minimum Viable Product is development technique where fresh product or a website is being launched along with minimum resources in order to satisfy the tech-savvy or early adopters. The complete set of features is designed and developed after getting the feedback from the initial users about product that had already been launched. Through this initial version of product developers gather enough learning about product used by customers by applying least effort.

Importance of MVP

MVP is required to get data from customers regarding the product launch. When all the required data had been gathered then we move forward to develop fully functional product.

1). Save time and money.

2). Engage investors.

3). Cross checking whether project is being developed according to user’s feedback.

4). Get to know about the present market behavior regarding product.

 MVP for Startups

It is really a cool idea for an entrepreneur organization to begin with something that won’t let them down. These are MVP building blocks that make up an application live without actually building it. As startup’s they need not to invest on development all they have to do is to focus on Wireframes, Mockups, Explanatory Video or Rapid Prototype. This will give them a basic idea to release their initial model without wasting time and money. Being an entrepreneur one needs to think about having maximum output by providing minimum input features.

All the famous startups such as Facebook, Twitter, Dropbox, Zappos, Aardvark had just an idea that had been converted into live project. It’s all up to you, how well you can use the existing technology to build newer one. Get set and hit unless and until you achieve your destiny.  

 Factual MVP (Minimum Viable Product)

The basis: Associate participant could be a thanks to get the foremost bang for your buck once you’re promoting a replacement product construct.

So, you invest the smallest amount of cash and energy attainable to present your product plan a market check run so as to check if your target market is even remotely interested

 “The main concept of MVP is to sell product to market.”

 If they so no interest towards your concept, you only made a little investment. But if they are interested them it is green light to build a more sustainable product.

There are many building blocks to develop MVP, but I will talk about few of them.

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Building blocks of MVP (Minimum Viable Product)

 1). Wireframes

 These are best choice if you are running out of time and money. You are explaining your product to tech-laden or creative audience. If your target are people who have real interest then MVP is best choice. It is based on visual concept. Apart from that if your aim is to present it to different audience that are not from above category then you need graphical or more enhance view of MVP. (Minimum Viable Product)

2). Rapid-Prototype

Other than that there are times that you need things that move, an eye catching stuff that contain buttons and images to attract them. Basically you need to explain you audience that they are not working on actual product so that they may not get over distracted by the functional behavior. Rest rapid prototype are best for people who need a virtual or visual representation of their product.

 3). Explainer Video

It is better idea to create a video rather to develop a product. So why? By biggest advantage of making a video prototype will lead towards better explanation of product that will be developed. User will get whole working of product in few minutes. It had great advantage to present your product to potential user or investors who are really interested without really building the main product.

4). Mockups

These are safe when you are working with an audience who don’t have mental practice to visualize abstract concept. They are ready made design that will help your audience to get perfect match to meet their requirements accordingly. To have better effect you can build interactive mockups of product.

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 “For some shareholder, an image is worth than having multiple Wire-frames”  

Also Read- Fragments in Android