SMO (Social Media optimization)

SMO (Social Media Optimization) is the way to fetch traffics on websites from Social Media like Twitter, LinkedIn, Facebook, and Pinterest. Now a day’s SEO (Search Engine optimization) and SMO (Social Media optimization) become more important part of business strategy.

Everyone wants his business on top of the major search engine such as Google, Yahoo, Bing etc.

Social-Media-Marketing

Social Media Marketing

Social Media Marketing: Social media marketing (SMM) refers to the process of gaining traffic through social media websites; some top social media websites are given below;

  • Facebook
  • Google+
  • Twitter
  • Pinterest
  • Linkedin
  • Instagram

 Why does my company need social media?

Whether you can running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. They are interacting in social media with their friends, colleagues, and other brands in search of information, recommendations, and entertainment.

If your company is not around to answer then your competitor will be use social media for increase own business.  By using social website like Facebook, Google+, LinkedIn, and some other social sites you can increase own business and you can connect with new person for getting new ideas.

How can social be a springboard for success in other marketing channels?

Capturing your company’s voice and sharing it with the world through social media website will open up unique opportunities in all other websites of inbound marketing, including SEO, branding, public relations, sales, and more.

advocacy

Relationships

Some of the most successful SEOs/SMO and public relations professionals earn their popularity. To get the most out of social media, make the relationships you build with it your end goal. The relationships built with customers are the foundations upon which other aspects of your business can and will flourish.

Feedback

Information are often shared through social media website at associate quick pace, and users are more and more turning to social website to share info in present time. This info usually takes the shape of opinions, thus if you can listening for the proper cues from your audience, social media will become a useful supply of insights and feedback

feedback

Also Read- Model View Controller (MVC) Pattern

Case Study of Laundry Application

You may not think of laundry as a high-tech industry, but at Laundry we’ve invested large quantity in technology to transform the laundry room experience for our customers.

The result is drove towards the intelligent systems that allow for real-time connectivity, easy to use mobile apps, and quicker service response, remote laundry monitoring and smart-card payment.

Being dynamic, multi-national business, technology enables us to maximize laundry room profits, deliver superior service, keep a pulse on what’s important to our customers, and maintain the lifetime customer retention rate.

Phases of Laundry Application

A.) Pick  

pick up

B.) Wash 

laundryD application Development company

C.) En-Route  

   

En-Route

                                                                    

D.) Drop  

                                       drop                                                

Save time. Save money. Save the environment. It’s an easy choice. Revolutionize your laundry process today by signing up for Simply Laundry’s door-to-door laundry and dry cleaning delivery service!

Features of LaundryD App:

  • One tap (Request on the Home Pick Button) to complete all your laundry requirement
  • You can Track status of your laundry request whenever you want.
  • Order history of your current and previous orders.
  • You will receive Apps notifications on your mobile. After successful completion of your laundry request.
  • You can mark your pickup and delivery time slot at the time of placing the request.
  • Live location tracking of pickup/delivery persons.
  • Simplified and secured advanced payment options.

 

Working of Laundry:

PICK: This section is again divided in to 3 sub-sections with a progress form, where contractor have to add details of laundry, like type, unit and Quantity, than contractor have to Submit date for DROP, on last sub-section, contractor have to get sign of a assigned person and submit form.

WASH: After getting laundry, Contractor supply this laundry to washing unit. Taking washing unit authority signature. (Here authorities can check laundry details).

EN-ROUTE: On Getting, Laundry from washing unit, contractor can add notes for laundry.

DROP: This section is again divided in to 2 sub-sections with a progress form, where contractor have to add details of DROPED laundry, like type, unit and Quantity, than contractor have to get sign of a assigned person than contractor submit form.

Conclusion

Here, at Laundry, we believe that each of the laundry order – no matter big or small – is an opportunity to provide better service. We make it a point to collect data and feedback from user, and act on it as fast as we can. Also, we make sure that our presented laundry must know our customers’ standards and that you people as customers get the very best out of it. We trust in giving you the best and most remarkable experience – that even though doing your laundry is our job, it becomes a smooth and unified experience every time, without flop.

MVP (Minimum Viable Product) Part- 1

Over the past few years, minimum viable product (MVP) have begun to evolve

What is MVP?

Minimum Viable Product is development technique where fresh product or a website is being launched along with minimum resources in order to satisfy the tech-savvy or early adopters. The complete set of features is designed and developed after getting the feedback from the initial users about product that had already been launched. Through this initial version of product developers gather enough learning about product used by customers by applying least effort.

Importance of MVP

MVP is required to get data from customers regarding the product launch. When all the required data had been gathered then we move forward to develop fully functional product.

1). Save time and money.

2). Engage investors.

3). Cross checking whether project is being developed according to user’s feedback.

4). Get to know about the present market behavior regarding product.

 MVP for Startups

It is really a cool idea for an entrepreneur organization to begin with something that won’t let them down. These are MVP building blocks that make up an application live without actually building it. As startup’s they need not to invest on development all they have to do is to focus on Wireframes, Mockups, Explanatory Video or Rapid Prototype. This will give them a basic idea to release their initial model without wasting time and money. Being an entrepreneur one needs to think about having maximum output by providing minimum input features.

All the famous startups such as Facebook, Twitter, Dropbox, Zappos, Aardvark had just an idea that had been converted into live project. It’s all up to you, how well you can use the existing technology to build newer one. Get set and hit unless and until you achieve your destiny.  

 Factual MVP (Minimum Viable Product)

The basis: Associate participant could be a thanks to get the foremost bang for your buck once you’re promoting a replacement product construct.

So, you invest the smallest amount of cash and energy attainable to present your product plan a market check run so as to check if your target market is even remotely interested

 “The main concept of MVP is to sell product to market.”

 If they so no interest towards your concept, you only made a little investment. But if they are interested them it is green light to build a more sustainable product.

There are many building blocks to develop MVP, but I will talk about few of them.

Untitled

Building blocks of MVP (Minimum Viable Product)

 1). Wireframes

 These are best choice if you are running out of time and money. You are explaining your product to tech-laden or creative audience. If your target are people who have real interest then MVP is best choice. It is based on visual concept. Apart from that if your aim is to present it to different audience that are not from above category then you need graphical or more enhance view of MVP. (Minimum Viable Product)

2). Rapid-Prototype

Other than that there are times that you need things that move, an eye catching stuff that contain buttons and images to attract them. Basically you need to explain you audience that they are not working on actual product so that they may not get over distracted by the functional behavior. Rest rapid prototype are best for people who need a virtual or visual representation of their product.

 3). Explainer Video

It is better idea to create a video rather to develop a product. So why? By biggest advantage of making a video prototype will lead towards better explanation of product that will be developed. User will get whole working of product in few minutes. It had great advantage to present your product to potential user or investors who are really interested without really building the main product.

4). Mockups

These are safe when you are working with an audience who don’t have mental practice to visualize abstract concept. They are ready made design that will help your audience to get perfect match to meet their requirements accordingly. To have better effect you can build interactive mockups of product.

cms

 “For some shareholder, an image is worth than having multiple Wire-frames”  

Also Read- Fragments in Android

Mobile Search Engine Optimization

Mobile Optimization

Mobile optimization is the process of ensuring that visitors who access your website from mobile devices have knowledge of optimized for the device.

What is mobile Optimization

Every year people spend maximum time on their mobile devices and tablets, however several websites still are not designed to account for various screen sizes and load times. Mobile optimization takes a look at page speed, website structure, website design, and additional to create certain you are not unwittingly turning mobile guests or visitors away.

images

Mobile SEO Best Practices

If your website is already optimized for search engines, there are only some additional things that you can think about when you optimizing for mobile.

Page Speed:

Because of hardware and property problems, page speed is even a lot of necessary for mobile users than desktop users. Beyond optimizing pictures, you will need to minify code, leverage browser caching, and reduce redirects.

responsive-website-design-toronto-tomsawyer-left

Website design for mobile

Mobile devices are simplifying and revolutionizing the ways in which websites are designed. “Above the fold” not has which means during a world whenever we have a tendency to scroll endlessly

Optimize titles and Meta descriptions

Remember that you are working with less screen space when a user searches using a mobile device. To show off your best work in SERPS (Tools for Keyword Checking on Google or Yahoo Search engine), be as concise as possible (without sacrificing the quality of the information) when creating URLs, titles, and Meta descriptions.

Optimize for local search

If your business has a local element, keep in mind to optimize your mobile content for local search. This includes standardizing your name, address, and signal and as well as your town and state name in your website’s data.

Mobile site configuration

Probably the most necessary decision you will build once fitting a website is deciding whether or not you wish to use a responsive, dynamic serving, or separate website configuration. Everyone has its advantages and disadvantages. Google prefers responsive design however supports all 3 choices as long as you have got set them up properly.

Responsive web design

Responsively designed websites use CSS3 media queries to serve an equivalent content to mobile and desktop users using a fluid grid and a useable design to automatically depend to the size of a user’s screen.

responsive-web-design-640x320

Responsive designed use media queries to focus on the layout supported screen dimension, resolution and orientation. For example, you might use the subsequent CSS to instruct browsers a way to show content for a screen that is 420 or fewer pixels wide:

Final thoughts

Sure, do paid search to get visibility in Google smart-phone search; however do not forget to try to mobile SEO (Search engine optimization) for additional visibility. These steps — target on fix mobile-friendly errors, core ranking, do mobile keyword research and content creation, do apps store optimization and apps indexing, and use AMP (Accelerated Mobile Pages) — will help bring more organic traffic to your content from mobile searchers.

 

MVP (Minimum Viable Product)

Over the past few years, minimum viable products (MVPs) have begun to evolve

I’m not talking about entertainment—I’m talking product flounce.

What is MVP?

Minimum Viable Product is development technique where fresh product or a website is being launched along with minimum resources in order to satisfy the tech-savvy or early adopters. The complete set of features is designed and developed after getting the feedback from the initial users about product that had already been launched. Through this initial version of product developers gather enough learning about product used by customers by applying least effort.

Importance of MVP

MVP is required to get data from customers regarding the product launch. When all the required data had been gathered then we move forward to develop fully functional product.

1). Save time and money.

2). Engage investors.

3). Cross checking whether project is being developed according to user’s feedback.

4). Get to know about the present market behavior regarding product.

MVP for Startups

It is really a cool idea for an entrepreneur organization to begin with something that won’t let them down. These are MVP building blocks that make up an application live without actually building it. As startup’s they need not to invest on development all they have to do is to focus on Wireframes, Mockups, Explanatory Video or Rapid Prototype. This will give them a basic idea to release their initial model without wasting time and money. Being an entrepreneur one needs to think about having maximum output by providing minimum input features.

All the famous startups such as Facebook, Twitter, Dropbox, Zappos, Aardvark had just an idea that had been converted into live project. It’s all up to you, how well you can use the existing technology to build newer one. Get set and hit unless and until you achieve your destiny.

Factual MVP

The basis: Associate participant could be a thanks to get the foremost bang for your buck once you’re promoting a replacement product construct.

So, you invest the smallest amount of cash and energy attainable to present your product plan a market check run so as to check if your target market is even remotely interested

“The main concept of MVP is to sell product to market.”

If they so no interest towards your concept, you only made a little investment. But if they are interested them it is green light to build a more sustainable product.

There are many building blocks to develop MVP, but I will talk about few of them.

Untitled

Building blocks of MVP

1). Wireframes

 These are best choice if you are running out of time and money. You are explaining your product to tech-laden or creative audience. If your target are people who have real interest then MVP is best choice. It is based on visual concept. Apart from that if your aim is to present it to different audience that are not from above category then you need graphical or more enhance view of MVP.

2). Rapid-Prototype

Other than that there are times that you need things that move, an eye catching stuff that contain buttons and images to attract them. Basically you need to explain you audience that they are not working on actual product so that they may not get over distracted by the functional behavior. Rest rapid prototype are best for people who need a virtual or visual representation of their product.

3). Explainer Video

It is better idea to create a video rather to develop a product. So why? By biggest advantage of making a video prototype will lead towards better explanation of product that will be developed. User will get whole working of product in few minutes. It had great advantage to present your product to potential user or investors who are really interested without really building the main product.

4). Mockups

These are safe when you are working with an audience who don’t have mental practice to visualize abstract concept. They are ready made design that will help your audience to get perfect match to meet their requirements accordingly. To have better effect you can build interactive mockups of product.

Untitled1

“For some shareholder, an image is worth than having multiple Wireframes”

Some time back my team have developed an app that have an immense effect that lead to better development of product. After the market analysis we realized that building the lite version of product had caught the market, we targeted the higher version of product that have raised the funding of product.

Mislead about MVP

Some of the folks really misinterpret the term and focus only on the former part pf definition. They skip the rest part of think of something else. For some MVP are bit sloppy or grim representation.

Releasing of half made product is not an MVP. It is tragic, or counter production.

Get your hands on most tech-freak development process to make things work out in an easy and descriptive manner.

The main purpose of MVP is to test the idea and need to get the correct learning through minimum resources.

MLM Broad Business Plan

Some example of MVP

FACEBOOK

Before coming into picture Facebook had developed an initial model and it had been released in market. Within short time span it had attracted customer towards it and set a base for developing whole product with maximum features.

Initially Facebook had very basic features and a simple format as a social media network. As time passed Facebook had increased with technology features. All that worked had made possible through the concept of MVP.

GOOGLE

When it comes to tech giant Google all that I will say is “Beyond Imagination”. Anyone had ever thought that this basic concept will built such an organization that will spread all over the Globe. It was just a search engine to crawl on web pages. It is designed in HTML just part of research purpose. Now you all know what google is capable of.

Pros of MVP

-Reusability: It refers to reuse the code both for model purpose and logical purpose that is business logic implementation.

-Adaptability: A better design won’t need further changes and on the other hand it always welcomes the changes required.

-Layered Architecture: It separate the data access from another layer as well.

-Test Driven Event: Here you can test each module separately as it is built.

Cons of MVP

-Not for small project

-Highly Complex

-Developer need to adapt the changing technology

-Requires experience and extra effort to implement right thing at right place

The main point of MVP is to sell the concept to market, not to scare away the people. The reality behind this concept is to present the overall business working in few steps. It is quite simple and descriptive in terms of visualization of product before actual development.

Conclusion

As it is said, you don’t need to be scared to make your dreams come true.

It’s supposed to be automatic, but actually you have to push this button.

-John Brunner

Also Read- List in Android

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